View in-app event metrics

App Analytics provides insights into how in-app events impact your app's acquisition, user engagement, and monetization. With App Analytics, you can understand key performance metrics, such as how many users are discovering your in-app events on the App Store and Apple Games, how successful your in-app events are at getting users to download your app, as well as how engaged users remain with your app over time.

When a user discovers your in-app event on the App Store and Apple Games, an Event Impression is counted. If the user already has your app installed and clicks a link from the event to your app, this action counts as an App Open. Users can also opt to receive a reminder just before the event starts. App Analytics counts how many times users tap on those notifications bringing them to your in-app event.

Required role: Account Holder, Admin, Finance, or Sales. View role permissions.

To view in-app event metrics:

In App Analytics, select the app associated with your in-app event.
Click the Acquisition tab.
In the top menu bar, click In-App Events.
Click an event name in the list to display an overview page of key metrics about your in-app event. An overview of your event's performance includes how many times your event was viewed, the total number of app downloads from your event user retention, and more.